The Ara Edit
Badal Patel | The Ara Edit
 
 

The Ara Edit

 

CREATIVE DIRECTION
VISUAL IDENTITY
PACKAGING

 

The Ara Edit is a curated collection of South Asian fashion. Each designer is carefully chosen for their textile techniques and contemporary garments.

I wanted to mimic this juxtaposition of modernity and heritage by creating a graphic language that was intricate yet bold at the same time. I designed a motif that subtly spells out ARA but can also be used as a dynamic pattern that can flex across various brand touchpoints.

 
 
 
 
 

CREDITS

Client: The Ara Edit
Studio: Badal Patel| Branding, Visual Identity, Packaging