The Ara Edit
The Ara Edit
CREATIVE DIRECTION
VISUAL IDENTITY
PACKAGING
The Ara Edit is a curated collection of South Asian fashion. Each designer is carefully chosen for their textile techniques and contemporary garments.
I wanted to mimic this juxtaposition of modernity and heritage by creating a graphic language that was intricate yet bold at the same time. I designed a motif that subtly spells out ARA but can also be used as a dynamic pattern that can flex across various brand touchpoints.
CREDITS
Client: The Ara Edit
Studio: Badal Patel| Branding, Visual Identity, Packaging
Badal Patel