Dieline
Dieline
BRAND STRATEGY
VISUAL IDENTITY
ART DIRECTION
In 2007, the goal of The Dieline was to be the leading package design resource. By 2018, their bigger aspiration was to be the destination for the design community and the brands they love.
Dieline documents the process of creating the brands we love – from ideas to design, finished product and innovation—to the future. The idea behind this visual system celebrates that with the new wordmark, symbol and custom typography, "Dieline Sans,” creating a playful subversion of the packaging process. The new Dieline was launched with a redesigned website, brand film and social campaign.
CREDITS
Client: Dieline
Studio: Jones Knowles Ritchie
Role: Senior Designer
Tosh Hall, Global Executive Creative Director | James Taylor, Creative Director | Esther Li, Senior Designer | Adam Vettraino, Designer | Mariana Juliano, Photographer | Jason Nakleh, Retoucher | Daniel Kennington, Head of Film & Motion | Justin Sottile, Film & Motion Designer | Isaac Taracks, Film & Motion Designer | Louise Tattershall, Film & Motion Designer | Rosina Pang-Cordero, Production Director | Grace Dawson, Director of Brand | Nell Strizich, Senior Account Manager | Letters from Sweden, Foundry | Aucah, Sound
