Badal is the founder of Super Spicy. A small yet seasoned studio focusing on creative direction, branding, and design with extra flavor.

ABOUT:

She creates impactful brand experiences that merge style with substance through her unique perspective and design sensibilities. Her studio, Super Spicy, focuses on a variety of different areas including branding, packaging, website, campaign, print, and more. Badal’s goal with Super Spicy is to drive culture forward by sharing more nuanced stories and creating more representation.

Working remotely between NYC and LA, Badal has built up a roster of talented individuals that she collaborates with including but not limited to: strategists, designers, copywriters, illustrators, and photographers. She believes collaboration creates better work and aims to create the diverse teams of talent specific to the needs of each project.

AWARDS & RECOGNITION:

One Club for Creativity | Young Guns 18 Finalist

Badal’s work has been recognized by D&AD, ADC, The One Club, Graphis, Communication Arts, and more. Her work has been featured on Forbes, Vogue, Allure, Refinery29, Creative Boom, The Dieline, Gestalten, and more.

CURRENTLY WORKING ON:

-A digital, no waste, slow fashion brand that creates custom cultural clothing
-A fine jewelry brand that celebrates the big, small, and personal victories
-A skincare brand inspired by a family’s love for Ayurvedic traditions

SERVICES:

Art Direction
Brand Strategy
Campaign
Creative Direction
Content Creation
Copywriting
Naming
Packaging Design
Photography
Print Design
Social Media
Visual Identity
Website Design
Website Development

TALKS & JURY:

DesignX, 2020

Dieline Conference at
How Design Live, 2020

Dieline Awards, 2020

BOOKS:

New Retro
Viction:ary, 2021

Brand New Brand
Gestalten, 2020

Inspo Finds
Collection II, 2020